When their players in the Olympic Games with athletes of other countries when the game is to win national player or a foreign player to stand side? This is not the vast majority of people, but some owners of transnational corporations and Olympic sponsors, dofus kamas who have a problem. Li Ning, for example, in his opening ceremony of the Olympic Kua Fu-ignition amazing, so many Chinese people tears. However, on August 12 between China and Spain in the men's basketball showdown, he would choose which side to stand? Competition, China was wearing a Nike basketball jersey, Nike is a sponsor of the Chinese Men's Basketball Team; Spain and the team wearing Li Ning clothing, sponsored by Li Ning, Spain's men's basketball. As a sponsor, of course, they want to sponsor the team win, Jordan 23 as have the opportunity to stand on the Olympic podium, to show the world their own mark - this is a lot at a number of multinational companies sponsored money-burning star team The biggest driving force. You said Li Ning who will want to win? In this regard, Li Ning could not talk about laughing, CEO of Nike, the United States can not evade the issue. Phil Knight in the 1994 World Cup when his team on such a loyal: I support the Brazilian team, because it is a team of Nike, Adidas and the U.S. team is the team. Sports teams and athletes is now under the logo to identify, rather than on the basis of nationality. With the company or the United States to replace a world-class athletes and sports team sponsors, sports in the new political framework for the establishment of their own. MapleStory Mesos Yuehanhuolan "the wisdom of the movement of goods," the book said: Now you stand on the side of sports shoes company, have all the Olympic Games as Nike, Reebok of the game. In such companies, under the logic of the Olympic Games on the traditional nationalism has subsided, nationality will become very blurred. When Liu Xiang of China and the German people to stand 110 meters hurdles race in the same starting line, Adidas will hope Liu Xiang won because Liu Xiang, wearing Adi again. Nike also warmly Air Jordan 19 to applaud the performance of Chinese athletes, as Nike sponsors 28 of 22 major Chinese sports team. They are not related to the support of the country and the nation, but naked business profits. Coca-Cola's interest is as much as possible to sell the world's Coke 6.0 billion, while Nike excitement in China 2,600,000,000 for wearing Nike sneakers in the foot. Reebok can not sponsor their own country could not fully on board Desk Award for Olympic sports teams, Li Ning in China and Spain in the men's basketball team will not choose their own. Li Ning, despite the patriotic than anyone else. The world's 100 largest economic entities in 51 countries, rather than multinational corporations. buy mabinogi gold Wealthy multinational companies, from General Motors, Ford, Mitsui to each than 80% of the world's richest countries. As a sponsor of the Olympic Games needs more multinational corporations instead of the traditional nation-state, which has changed the structure of the Olympic Games for the allegiance of many people to understand, identify athletes who awareness. Adidas proudly claimed that the Seoul Olympics athletes wear Adidas products was 124 gold, 114 silver and 127 bronze medals, while the Athens Olympic Games Liu Xiang of China won the gold medal 110-meter hurdles when wearing Nike campaign Shoes, which became a symbol of Nike. Such changes sometimes result in conflict, confusion caused by the athletes. For example, Air Jordan 20 in the 1992 Barcelona Olympics, the United States Olympic Committee requires that all athletes in the United States to accept the award must wear Reebok-sponsored reunification of the garment, the United States Olympic Committee and Reebok entered into a contract of 40,000,000 U.S. dollars. However, Jordan, Barkley, and other stars belong to the team, Nike, Nike Jordan and swear allegiance to the first Nike about, refusing to wear Reebok apparel. At that time, the threat to the United States Olympic Committee spokesman said: "Who does not wear Reebok apparel, it should not even think about standing on the podium," give way to each other at a stalemate. Nike boss to the overall situation, write to persuade Jordan to give way. Finally, Nike and Reebok urgent negotiations to reach a compromise, mabinogi money some athletes can not wear any clothing Commercial sign to accept the award. Later, though Jordan was wearing uniform clothing on the podium Reebok, but he was in possession Yanyanshishi Reebok trademark. The modern Olympic Sports and more and more dependent on business, so it had to succumb to the ideology of the company. listen dj music play game reading magazine listen dj music reading magazine

The green shoes Hatfield and his design team at Oregon Beaverton priority to the design of an adhesive to reduce the use of toxic chemicals and the use of waste materials for shoes. They use the material in the production of soles of waste, recycling, as well as sports shoes of the material - which is well-known "Nike Grind" material, which is the company in Jordan 21 1993 launched a strategy. In order to promote further integration of green design elements into their Air Jordan XX3 at the end of the outside, in the end, as well as other parts of the puzzle together to fight the same, not just rely on adhesive glue. "We are not completely rule out the use of adhesives, but similar," Hatfield said. A team has also developed proprietary water-based bonding process to reduce the use of chemical and adhesive glue. The company said the technology was first used in the manufacture of Nike shoes. In addition, mabinogi goldbecause of Air Jordan XX3 rely mainly on sewing instead of adhesive to the production, Hatfield and his team had to come up with an effective sports shoes with suture. As a result, they invented a machine that can make three-dimensional sports shoes, shoes for a whole "three-dimensional" sewing, not just a part of. The patent-pending machine. Hatfield said that although this is only a sewing machine, but Nike's plan for Jordan 22the future it will be used for the other shoe manufacturers. Beyond "Air Hobbits" step In addition to the 2005 Nike released the first pair of Nike Considered shoes, shoes, this will undoubtedly open up a whole new world. Nike Considered shoes now looks like a very obvious "eco-fashion". Ma has a brown color and the system of shoelaces, shoes, this time set off a wave and won the award for Consumer Product Design Gold Award. Tucker Viemeister was a judge and respected industrial designers, is now the Rockwell Group's head of the laboratory. He commended the shoes that paragraph: "It looks very green, well ... ... Nike features the cereal and green cauliflower into a beautiful shoes!" The shoes, but, in essence, is a "concept of shoes." According to Nike's public relations department said that this shoe company has become the must have shoes, sports shoes like Jordan. warhammer powerleveling Some of the fans make fun of its design. "I Friends of the Nike Considered shoes known as the 'Air Hobbits' ", New York, a sustainable development consultant Marc Alt said, but he then praised the spirit of innovation such as Nike and in the past been accused of responsibility for the actions of courage. "Nike had it been the practice of the attack, but now things have changed 180 degrees," Marc Alt said. Now, more emphasis on performance. Air Jordan XX3 is not the only green Nike sneakers. For example, as early as January, the company launched a women's Nike running shoes zoom, it looks like an ordinary Air Jordan 23 Nike sports shoes, but it's shoelaces by 100% renewable-made polyester, in fact, this pair of shoes 32% of the material is reusable. Other big brands are found only on the surface to promote green is not enough. For example, Netflix was the company that is a relatively green company, the consumer advocate rent a video rather than have them but they do not have to sell themselves. Apple's iTunes music download services, a decrease of CD-ROM package, but he is not for the purpose of environmental protection. In products, the design of Nike Air Jordan XX3 as a green shoe attempts, Jordan 23 the first purpose is to make it into a must have for all of the shoes, but it may also mark a new era of strategic cooperation between the green signal to come, We will not only a healthy Earth, but also a healthy form a stable assets. sale cheap shoes jordan shoes cheap shoes shopping watch a sexy girl

Up-to-date listing of a Nike basketball shoes from the process to have a material boasts of numerous worthy of environmental protection technology, but Nike did not "green" their products as "tags" Why? January 25, rs2 the new Nike Air Jordan XX3 a comprehensive listing of sports shoes, shoes, this is not green, on the contrary, this limited edition of the shoe is white, and blue-gray color. Although it is the use of environmentally friendly materials, and even extending a new invention of the sewing machine, sewing machine that can be used in the manufacture of shoes less chemical glue, but do not focus on the Nike sports shoes "green." On the contrary, Jordan 19 the sports goods giant hopes athletes, sports enthusiasts and the so-called "sports shoes followers" (limited edition willing to pay the highest price of sports shoes fanatical collectors of sports shoes) Air Jordan XX3 concerned about the performance and brand connotations, as Before Air Jordan line of shoes, rather than its "green" factor. After all, Nike's brand has been very popular. Since the series was founded in 1985, dofus kamasNike introduced new every year. This brand of basketball that year with the creation of super-rookie Michael? Named after Jordan. Michael? Jordan not only involved in the design of this series, also participated in the performance test. Despite Nike's sales were not disclosed, but is responsible for innovative design and special projects, Vice President Dick Nike? Jordan 20 Rumsfeld said the series of Hite sports shoes, "is our fastest selling and best-selling product." Performance-oriented The new sports shoes should not only be seen as a green product, but with a high-performance and value of the collection of shoes. The first batch of limited edition of only 23 pairs of sports shoes sold in 23 stores, each two-expensive price of 230 U.S. dollars to reflect their rarity. February 16, the other shoes (white, black and red mixed) will be listed in selected stores, priced at 185 U.S. dollars. Finally, as the red and black color scheme, the price is 185 U.S. dollars of shoes will be scheduled for Feb. 23 in a nationwide market. Therefore, only scattered listing the date, in order to increase product sales expectations. Nike XX3 is a three-year-old reached the age of the Nike Considered the latest series of products, this is a series of green Nike shoes series. However, has proven the success of the brand and consumers worried about tired of "green Drift" (greenwashing), companies choose to focus on high-level performance shoes. Its green factor is the added benefit of a. Nike never disclosed any of its series of specific sales figures, but indicated that regardless of whether or not speculation, "green" is not such a factor, and the company itself, sufficient to provide the required products should meet the sales figures. "Green just is not enough to pay attention to," dofus items Hatfield said that he presided over the design of the Air Jordan XX3. "We want to be agents of change, but also pay attention to profit and to do business." However, Air Jordan XX3 useful for environmental innovation is the major cause for concern, although this may not cause a large number of sports fans and followers of interest in sports shoes. to be continued crazy shoes jordan shoes sale white shoe pink shoes black shoes

 

Nike's report, as of May 31 until the 2008 fiscal year the company's financial position. This year, revenues increased 14% to 186 billion U.S. dollars, compared with last year, 163 million. Net income grew 26% to 19 billion U.S. dollars, compared with last year, warhammer money15 million, diluted earnings per share growth of 28%, to 3.74 U.S. dollars, compared to 2.93 U.S. dollars last year. In the fourth quarter, revenue grew 16% to 51 billion U.S. dollars, compared to the same period last year was 44 million. Fourth quarter net income up 12% to 4.90.5 million, compared to 437,900,000 U.S. dollars last year, diluted earnings per share growth of 14%, to 0.98 U.S. dollars, compared to 0.86 U.S. dollars last year. One full year revenue growth of 5% from changes in exchange rates, fourth quarter growth of 7% from exchange rate changes. Nike president and chief executive, said MarkParker tube, for the fiscal year 2008 for Nike, Air Jordan 21 is another major development in the business. Nike's brand strength and reputation of Nike, Inc., the diversified product portfolio, as well as to promote its global key markets, as well as the substantial increase in sales. By continuing to provide compelling consumer experiences, backed by strong execution, we are convinced that we are able to maintain long-term profit growth, as well as our shareholders to create value. In the future, we will continue to play these advantages, continue to invest in product innovation, runescape power leveling deepen the convergence of brand and improve the retail market share, improve operational efficiency. Our focus is uncertainty in the macro-economic environment to maximize our potential to do more business, more refined, better and become the industry leader and innovator. With the successful conclusion of the 2008's, more than ever we found a better position itself. Future orders: report of the company, plans in June 2008 to November 2008 the delivery of sports shoes and apparel in the future global order, a total of 8,800,000,000 U.S. dollars, than similar products in the same period last year 11% of orders. 3% increase in orders from changes in exchange rates. Area, with the orders of the United States last year; Europe (including the Middle East and Africa) increased 10%; 31% growth in the Asia-Pacific region, the Americas grew 30%. Air Jordan 22 Changes in the exchange rate of increase of 7% Europe 6% of orders in the future the Asia-Pacific region in the future orders, as well as 1% of the Americas in the future orders. In the fourth quarter, U.S. revenues increased 4%, to 17 billion U.S. dollars, compared to the same period last year was 16 million. U.S. pre-tax income by 10% to 390,700,000 U.S. dollars. U.S. annual revenue growth of 4%, to 64 million. U.S. pre-tax income increased 2% to 14 million. Fourth quarter revenue in Europe grew 19% to 15 billion U.S. dollars, compared to the same period last year to 1.3 billion. Changes in the exchange rate would increase the income of 15%. Fourth quarter pre-tax income increased 8% to 326,200,000 U.S. dollars. Europe annual revenue growth of 19% to 56 billion U.S. dollars, changes in exchange rates increased revenue by 11%. European fiscal year pre-tax income increased 22% to 13 million. Fourth-quarter revenue growth in the Asia-Pacific region 39 percent, to 828,000,000 U.S. dollars, runescape powerleveling compared to last year, 596,900,000 U.S. dollars. 13% increase in revenue from changes in exchange rates, fourth quarter pre-tax income increased 32% to 166,000,000 U.S. dollars. As a whole, the Asia-Pacific revenues increased 26% to 29 billion U.S. dollars, compared to last year was 23 million. Changes in the exchange rate to raise the income of 6%. Pre-tax income increased 36% to 692,600,000 U.S. dollars. Fourth-quarter revenue in the Americas grew 30% to 306,600,000 U.S. dollars, the same as last year. Air Jordan 23 Changes in the exchange rate to raise the income of 11%. Pre-tax income to increase 53% to 60,800,000 U.S. dollars. Americas annual revenue growth of 21%, to 12 billion U.S. dollars, of which 7% growth from changes in exchange rates. Pre-tax income increased 24% to 239,300,000 U.S. dollars. surf reading magazine sale jordan shoes jordan 19 jordan 20

 

Nike did not always do large-scale sporting events sponsors of the tradition of the Beijing Olympic Games, therefore only its long-term marketing strategy part of it. As a result, around the start of the Olympic brand in other promotional activities is very important. Since 1982, Nike has been working with the Chinese General Administration of Sport co-operation, a total of 24 sponsors in support of the Sports Federation, Jordan 21 which participated in the Summer Olympic Games, 21, including track and field, basketball, taekwondo, beach volleyball, swimming, tennis, and so on. Nike athletes for the association to provide clothing, shoes and a number of technical support, in addition to the Olympic Games will greatly attract people's attention, for many years a firm grasp of cooperation and the future direction of the more important. For Nike, the next Olympic Games will not make it like Adidas Deal or No Deal as "crazy" move, the firm's culture Star model with a unique brand personality along with the culture of the 08 Olympic Games, "catalyst" will be Nike put into the track. Shuiyingshuishu wait and see There is such a statistics have been reproduced many times: According to statistics, the sponsor of the Olympic Games in Atlanta, more than 200 enterprises, only about 25% of the companies to pay off, some companies only have been a number of short-term benefits runescape accounts, nothing more enterprises, a lot of uncertainties Have a direct impact on the return of the amount of Olympic marketing. It should be said that Olympic marketing is not fast food, the sports brand companies. Every time before the campaign must formulate a clear strategy for science, which includes not only the details of the short-term media, retail, advertising, public relations return, Jordan 22 including the long-term business objectives, marketing and follow-up follow-up work there is still a long way To go. As a result, in a short period of time we can not assess the three sports brand the company's Olympic marketing Shuiyingshuishu. It may take 3 years or even 5-year cycle in order to see: Are we talking about adidas madness of the rules, or smart outsmart Li Ning, or the Nike Danding Dragon in the world. In this paper, tags: Nike, Adidas Li Ning good music body diary sale nike/jordan shoes jordan19 watch a sexy girl

 

At this point, the three major sports brands may be a virtual monopoly in the audience's perspective, including athletes, coaches, staff, volunteers, staff reporter, and so on, all dress. This means that in professional sports equipment level, Jordan 22 the 08 Olympic piece of "cake" would be almost in the United States and Germany share the brand's signature. In the face of the 2008 Beijing Olympic Games this "big cake", the Adidas Golden Yizhi can subvert the Nike dynasty? Li Ning their ability to "Quxianjiuguo" from the world? Nike's "star volunteers" can once again crowded Scorning This Old? Sports marketing, who Laughing In The Wind 08 Olympic-third of the world As we all know, the next four years the Olympic Games for the world's great sports brand companies, like a rich feast. In all gathered together to enjoy the feast behind, is among the more brutal competition. In the face of history can be included in the Olympic opportunity, claiming to have runescape items"Olympic DNA" Germany's Adidas brand and the host of the Li Ning brand can be competitive, "War of the century" to describe. In the end, Adidas to 1,300,000,000 yuan's Jordan 23bid to beat Li Ning became the Beijing Olympic partners. Li Ning's failed bid to launch a back-up: Li Ning Company and the China Central Television channels Olympic entered into a joint venture agreement, during the Olympic Games Channel host and appearance of all reporters have to wear the company's products. Compared with Adidas, Li Ning high-profile Beijing Olympic sponsor, Nike appears to be a lot of low-key, it is a strategic choice for the gold with the possibility of athletes with sports equipment. At this point, the three major sports brands may be a virtual monopoly in the audience's perspective, including athletes, coaches, staff, volunteers, staff reporter, dofus jol and so on, all dress. This means that in professional sports equipment level, the 08 Olympic piece of "cake" would be almost in the United States and Germany share the brand's signature. Next, look at these three well-known sports brands is how the Olympic Games in 08 years, it's battle of wits. Adidas Olympic gambling can become the world's first Adidas as a well-known global brands, Air Jordan 19 I went so far as the market is the largest competitors in the Nike camp - North America, the difficulty can be imagined. As in North America, Nike is difficult to overcome, so to find the largest overseas market share as its most important future work. to be continued watch a sexy girl listen dj music play game reading magazine surf

 

Data show that: by 2010, China's sports industry output value of up to 28,120,000,000 yuan, MapleStory Mesos after the United States is considered the most promising consumer market, sporting goods (Japan the third largest). There is no doubt that Adidas if they can not quickly win the Chinese market, can only indicate the global market of a new round of the failure. Adidas president, Mr. Hainer has said that "in the hope that Adidas in 2008 to become the first Chinese brand, in 2010 China sales of 10 billion euros. China and Japan, the two regions will become second only to North America's second-largest market. "As a result, Air Jordan 20 it is not difficult to understand why they are willing to use more than Li Ning at least 300,000,000 yuan's price to become partners of the Beijing Olympic Games. Adidas has become the Beijing 2008 Olympic Games partner What does it mean? Adidas will mean that Beijing 2008 Olympic Games, Beijing 2008 Paralympic Games for all staff, technical officials and volunteers to provide sports equipment; At the same time, China's Olympic sports apparel partner of the Beijing 2008 Olympic Games in China Sports delegation will be dressed in Adidas sportswear. Then regardless of play from the scene, television or through the network, when athletes on the podium, the referees give penalties for athletes volunteer services, especially in the more than 200 countries around the world to make the most viewers look forward to the awards ceremony , As long as several dozen minutes of the winners of the upper body must be close to the "three bars" firmly embedded in the hearts of every audience. In addition to the Olympic Games so on their own brand image to the world audience to stay strong visual impact, mabinogi goldAdidas's long-term plans are: China will be integrated into the core of global strategic importance, from a strategic defense to strategic offensive by Beijing 2008 Olympic Games brought about by the sports industry's economic environment, increase their market share and brand penetration, completely changed the Nike brand online and offline brand to attack the positive side effects. In order to the long-term planning, three years ago, Adidas has begun the deployment of the "China Plan." Adidas respectively in 2005 has become the Chinese Football Association, the 6 Zhongguopaixie's national team only sportswear sponsors, sponsors more time is up to 6 years and 5 years. Air Jordan 21 Adidas are willing to throw hundreds of millions of Chinese sports sponsorship funding organizations? Because the Chinese to let people and especially young people like to buy their products, Adidas must be allowed to "pyramid" model to promote the realization of the operation of localization, only by so doing can it moved closer to China and consumers, or on their own will and Consumer gap between the old "high" barriers. If you live in Beijing, the subway station where the giant Adidas ad you will not believe it strange? On the screen, hold public Sui Feifei shooting, diving Hu Jia, Zheng Zhi, and so on to shoot the audience was impressed. The beginning of 2008, Adidas mabinogi money "in 2008, together with the XX, not impossible," the theme of a series of ads has been overwhelming across television networks, shopping centers, etc.. Advertising, Chinese athletes have been countless people hold up their hands, stressing the Chinese athletes in the tens of thousands of people gathered under the direction of the force field, can not become possible! Air Jordan 22 This idea of strengthening the Olympic spirit, gold weaken the concept of advertising model is closer to the brand with the infinite distance between the public. It is clear conclusion is that Adidas is trying with the Olympic spirit, to expand its "pyramid" at the bottom of the range and depth, so as to expand and occupation of the Chinese market. to be continued sale cheap shoes jordan19 jordan21 jordan22 jordan23

 

Li Ning, "Quxianjiuguo" the success or failure of geometric Four in a row has become China's Li Ning clothing athletes to accept the award, the Olympic Games came to the door, but could not extend the brand's national Olympic track, warhammer videos which in the minds of the number of people have some regrets. Li Ning, but soon adopted a non-Olympic marketing "Quxianjiuguo" strategy: Li Ning with the China Central Television sports channel signed an agreement - 2007 to 2008 broadcast of the program and the program's host and tournament appearance when reporters are required to Li Ning apparel license with. Li Ning's decision also indicates that Chinese enterprises learn to start a rational choice. In fact, as early as the 2006 Doha Asian Games, Li Ning, has been using the same marketing strategy. Air Jordan 23It means that in this way through the CCTV Olympic channel to watch Olympic events live and reported, is bound to host and reporter who noted that the Li Ning LOGO, so as to achieve visual advertising revenue. Li Ning has chosen the rate of appearance in the competition with Adidas's strategy is to adopt a "cutting category of" marketing tools to find a very broad audience, at the same time to avoid a positive Adidas attacks, in the lower On the basis of the cost of access to the market perception. Li Ning has been done shows that the Chinese enterprises to the world For the determination of its unique vision worthy of sponsorship incisive extol. Sponsored athletes is the same equipment, runescape items the Li Ning marketing and Adidas are different: in addition to Li Ning has signed four of the 2008 Olympic Games, "the gold medal Dream Team" - Chinese gymnastics, shooting, table tennis and diving team , The sponsor Li Ning in other overseas targets are legion, including the 2004 Athens Olympic champion Argentina men's basketball team, men and women basketball teams Spain, Sweden, and other delegations. But the choice of these objects sponsor Li Ning is the result of last resort, because sports giant Nike has long sponsored 24 Chinese sports associations, which track and field, swimming is more likely to have a lot of gold. Li Ning is the more important of these teams brought about by the long-term effects of advertising, such as Spain won the men's basketball on the Jordan 19 2006 world champion, Li Ning was once so famous in Europe. Indeed, as a listed company, Li Ning brand in addition to consideration, to consider return on investment and shareholder interests, and so on, so this "Quxianjiuguo" non-Olympic marketing strategy, and indeed understandable and admirable. Nike rival Adidas Why, Li Ning Adidas legitimate, in order to Li Ning's bid to become Olympic partners and play over time, runescape accountsthe World Sports giant Nike brand is non-interest bearing in a low voice to the implementation of their Olympic marketing plan. As a willingness to invest in the future, good at cultivating a rising star of the company, Nike has a significant in-house team dedicated to looking for potential athletes. They can be a series of events at home and abroad and on the sports industry and insight, with mining potential and is not super-famous athletes as spokesmen, and cultivate and signing long-term. Since 1985, Jordan had just entered the NBA, to the 2004 Athens Olympic Games Liu Xiang, last year just to visit the NBA's Yi Jianlian, Jordan 20 Nike is at a lower cost access to the image of endorsement. "Star + personality" of the brand image, even in the Olympic Games will not be much change. For this Olympic Games, Nike has taken with as little change as the "hidden-marketing" - not since the Olympic partners, Nike will focus on the game equipped with athletes, particularly those Gold may have the athletes. The game is undoubtedly the most attractive elements of the audience, when we concentrate, hold your breath, cheap runescape accountshis eyes keep a close eye on the top players in the running, as we enjoy the gymnasts in slow motion replay over and over, and how can we forget They dance with the "hook" LOGO, Nike naturally reached the visual impact of brand publicity. As a result, the rate of appearance in the competition this point, Adidas may not necessarily have to grasp the win. to be continued watch a sexy girl listen dj music play game surf sale cheap jordan shoes

 

 

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3 minutes of the world, can become the main torch Li Ning Company to create the farewell between the survival of the state, even beyond the Nike historic turning point? Li Ning is coming. He was wearing blue and white jerseys Li Ning, the body still has a gymnast as the symmetry and strong in order to the Beijing Olympic Games opening ceremony that much attention 3 minutes of light the main torch, for the training of a month Prior to that he had more than a meager 10 Duojin. A few meters away, you will feel that he is a hard as iron, the silent self-confidence. In China, there are very few name players such as Li Ning will help bring people are so great untold emotional complexity. It was the older generation of Chinese people throughout the 1980s, the memory: poor life of the hard-won victory, runescape accountsand first in the world so amazing sense of pride. Photographers would like to take him a few individual Zhao, Li Ning rejected: "No I do not beat Zhang Zhiyong, you can never expect to convince me."At the 1988 Seoul Olympics after the defeat, he chose to retire, and hidden for a long time in people's attention Outside. Even as the building of the next chairman of the board of Li Ning Company Limited, he has refused to re-appear in a separate lens, the Li Ning company must wait until the arrival of CEO Zhang Zhiyong. "Zhiyong responsible, serious and responsible, but there is no lack of international vision." Ning said. "We have been working together for 16 years." Zhang Zhiyong emerged. In arrangements photographers, he and Zhang Zhiyong stand together, changing the location from time to time, but could not always. "I am in front of the camera is always very rigid, very light as photography was used to the feeling." Ning said. Zhang Zhiyong, he tapped on the shoulder, "Zhiyong career than I do." Li Ning Zhang Zhiyong than a small 6-year-old. This may be of Chinese enterprises in a rare combination. For a long time, Li Ning has very little say in its affairs, even if the M & A business is such a major decision-making?? "I'm just a role in the procedure." Ning said. Zhang Zhiyong and Li Ning is the company's actual decision-makers operating in the most recent in December,buy runescape items launched his campaign for the Chinese equipment maker's acquisition of Double Happiness, and Italy Lotto brand in China to make a 20-year exclusive franchise. People will naturally ask, who is leading the company? On the Li Ning, the answer is not important. "I do not think I have a feeling that business, do you think I am?" He asked reporters. He retreated to the conscious business background, Zhang Zhiyong and give great confidence, which makes the business world, the common suspicion that the right to dispute the story and plot in the Li Ning company has not taken place. "Every one of the world's successful CEO knows what is suitable for their own if the company's ability to develop and I do not match, I will leave." Zhang also maintain its own clear sense of location. In the most recent five years, this relationship between the Chinese business community can be the simplest to build a portfolio management company Li Ning has enjoyed a new round of economic boom brought about by the consumption of high-speed growth. Li Ning Company not only maintained China's largest domestic maker of sporting goods, and the compound annual revenue growth rate of 35.9 percent. Last year, its business scale up to 4,350,000,000 yuan, far from the Anta, local competitors such as Super Star falke behind. In the first half of this year, year-on-year revenue growth of 60.3 percent. Li Ning Company to allow for a long time, but painful reality is that the same good at the local operations of Anta, Super Star falke to catch up with the constant, but also from China occupies a greater market share of the market, Nike and Adi Da Sri Lanka's suppression. In an interview, said Zhang Zhiyong for the first time, in 2004, Li Ning Company developed a secret plan: 15 years in the Chinese market beyond Nike, to regain the throne?? Do not forget, is from In 2003, Li Ning has maintained a 9-year Nike has been the lead away. When Li Ning into the sky, the world's attention under the Beijing Olympic torch lit, no doubt in the Li Ning Company to achieve this ambitious history of great opportunity: This is not only one of the scenes to draw the gymnastic Chinese consumers on the Prince glorious past memories, but also reminds him that the building is only 18-year-old Chinese sports brand. Gemag.com.cnat the site of the reader survey, as many as 70.91 percent of voters believe it is the Olympics of the greatest business benefit from the brand. "Has become a leading international brand does not depend on one marketing." Said Li Ning?? Although in the history of global business is likely to be a classic case could not be duplicated. But then you read the story you may have to build confidence in the company:runescape accounts how to spare no effort to improve its every detail, how to break the conventional way to carry out a thorough management revolution, as well as a company how to be a person affected An extension of the force. Self-revolution However, a simple directed at the core of the problem is that Li Ning Company?? Zhang Zhiyong, or I was learning how? Zhang Zhiyong be summed up as "action learning": "Business is a constant source of talent was' hit '(competition)." As early as 2003 or so, that is, Zhang realized that the only price competition is no way out, Which is the other local Chinese sports brand's rise to the original weapons, "their strategy is always the pursuit of lower costs, but it can not develop the habit of thinking low." In 2003, the company owned by Li Ning product line can be varied, all-encompassing, the production of its suit, tie, purse and even cosmetics, which accounted for the company's business more than 15% of sales volume. "The strategy of the most difficult thing is to throw away, even if they still make money." Said Zhang Zhiyong, and at that time, Li Ning's best-selling jacket is abnormal. As Drucker said: organizational change throughout the first principle is that in an organized way to give up yesterday. If certain products, services, processes and markets, "there are still a few years can be a good day", is to give up the right to choose?? We always overestimate the original product continued to linger on in life. The market also sent a warning signal. Just this year, Li Ning, despite the company's sales for the first time broke through the difficult 1,000,000,000 yuan mark to reach 1,276,000,000 yuan, but the market sector survey shows that Nike has been replaced by a new brand Li Ning Trade hegemony. In fact, China has been in intensive 28-year-old Nike has not been easy at the start of the Asian financial crisis, it had to a large-scale dumping shoes, and even developed a price of 15 dollars canvas shoes.runescape lvl But it quickly to adjust strategy to American culture as its selling point that this kind of individualism, cool attitude as the core values to meet China's new generation of consumers, it finally ushered in the long success. In 2004, Li Ning, even when the company's sales growth rate of more than 30% of the time, Adidas is also a big step beyond it. This allows companies to brand Li Ning?? Point of view rather than the product of the replacement strategy for the company. When in 2005, originally as an annual contribution to the Li Ning company's strong cash flow KAPPA completely separate brand, Zhang Zhiyong as a spin-off necessary: "KAPPA is a business, not a strategy." It can bring sales, but Did not help to improve the Li Ning brand. This trade-off road to Zhang Zhiyong has gradually become the core of the operating philosophy. Zhang leave the country every time, it will allow the Secretary of second-line arrangement with the international brand clothing, or their big brothers meet, he was looking forward to this opportunity for dialogue. In the past two years, he and almost all second-line brands have had access to strategic as well as mergers and acquisitions over Italy's FILA brand, but to see the latter's global proxy has been divided to pieces, he gave up M & A ideas. Zhang Zhiyong in the view, in line with the strategic acquisition should have a few conditions: First, in line with the Chinese consumer market in the future growth and demand for the direction and the other is a difference of the attractiveness of the in-house resources enough to support the organization, so the supply of products And whether the sales chain competitors have the ability to divide, is third after the investment, KPI (key performance indicators) directly to a return without a lot of capital investment. "No consideration is the M & A strategy does not make sense to go for the M & A business is not in line with the needs of the Li Ning brand." Zhang Zhiyong said. It was against this logic, the Li Ning company acquired last year, Double Happiness Shanghai, China in table tennis and badminton equipment in the area has a stable market share and high brand awareness. "Incremental is the key to finding a strategic opportunity," said Zhang Zhiyong, "and capable of such a potential opportunity to become a business opportunity." Project in the Chinese table tennis high rate, and the league table tennis is becoming an attractive event And its commercial transaction model has gradually set up. "The key is the size of the business to be able to match the size and movement, what can be used to quantify the financial." Zhang said. In his view, companies such as Li Ning Chinese enterprises to become the world's leading brands, and its path back is made to study business. In 2000, he led the team dedicated to the study, Japan and South Korea similar to the way Toyota's corporate governance.mabinogi money He also asked Li Ning Company to all suppliers have to learn from Toyota's lean manufacturing advanced mode?? They are the first cross-visits, such as shoe factories look at the garment factory, runescape accountsto understand each other's strengths and weaknesses; Followed by a visit to Toyota, Toyota to see how to do; Finally, Li Ning hired experts to carry out their training, their equipment and management solutions to find a breakthrough point. The change is mind the upstream suppliers to reduce inventory to the occupation of the cash flow and maintain the market's rapid response capability. Prior to that, on behalf of the processing plant to place most of the components of good clothes in the basket, and then by hand delivery to the next process, if a problem, you need to check all goods; improved production line and an increase of a half a meter wide , Long used to transfer tens of clothes and parts of goods to Taiwan, respectively, both with the distribution of cloth and Taiwan chip testing and Taiwan, greatly reduced the production line. The change in the management of the implementation of the outcome of fruitful. Li Ning products shoes for Trade and Industry on behalf of Sheng He will be up to 80, need to process more than 300 footwear production time down to an hour, double the efficiency of the whole upgrade. Its apparel and garment manufacturing Yongda Co., Ltd. were only 40 minutes to complete, including all of the ironing process. In the Asia-Pacific region is the most developed retail industry in the three regions of Japan, Singapore and Hong Kong markets after the visit, he proposed the establishment of a "market of the sensitivity of the supply chain." Zhang competitors carefully studied the performance of the Japanese market, the Ginza in Tokyo, Chiba Prefecture, as well as the Shinjuku store decoration and style of the products sold are completely different, the hierarchical position of the differences can quickly upgrade the single-store Xiao-ping. Zhang hoped that the establishment of the supply chain structure is based on the Japanese market at the time of the domestic market and the future development direction, and its core is the connotation of "Liangchu for income, as a result of moving to be" based on the sensitivity of the market requires a single store in the future For a period to understand what the market needs and then consider the ratio of resources. In his view, the supply chain is an enormous waste, and retailers have great ability to foresee the potential. Zhang Zhiyong believe that all of the tools, methods, if not by the use of the organization, the implementation of the strategy will not be a good result. Zhang led a high-level discussions are ongoing, including a list of topics: why the success of Li Ning? What is the success of the act? To respect what kind of culture? What's not to our culture? A similar strategy of consolidation in the only meeting in the first half of 2005 on the convening of as many as five times. "I feel very strongly against the risks, I do not believe in miracles, the only thing I can do." Zhang said. Back to square one In 2004 a routine meeting to begin with seems to be the same as usual, but then Li Ning, deputy general manager of the company's products, Zhang Rock suddenly announced a major appointment, the Li Ning footwear product design manager of the location of the cross Only to a 25-year-old to work in his capacity as Commissioner for products less than a year-young man by the name of Jane. The previous year studying abroad to come back from Germany's Jan designer who is not even a design will not draw more on marketing know little about, prior to the familiarity of the sporting goods also limited to personal hobbies: more than personal The limited edition of 200 pairs of shoes of the top collections, with an average visit at least three times a week Li Ning store, to stay on at least every two hours. And its associated Shoes and be called "professional experience"warhammer power leveling in Germany is the largest sporting goods retailers did a brief analysis of the data?? As a math students, it is only a routine practice of extra-curricular only . There is no doubt that this proposal has been opposed to the many people, but Zhang Yan Lipaizhongyi. Jane is the role of firefighters pushed into the future?? Bishi, his footwear sector is facing an unprecedented crisis as the most profitable category, for its contribution to the company's sales rate of less than 29% of professional basketball Shoe sales has only a few tens of thousands of two-, and the price will remain at a standstill in around 160 yuan. Some designers left, and left the general lack of morale, their leisure time in the office play the game. All this can not help worrying so-simple. "After thinking it over, I decided to buy a video game, and then play with them." Jane Jie recalled that on the way, he gradually won the favor of the designers. Jane Moran some silent, very different personality as a young design talent. Zhou Xiaofan Li Ning has just joined the company as a colleague when he was eccentric, like Japanese comics, known for hippie culture, the most deadly as the footwear designer, he had shoes on the functional design of no interest, but in the movement of life Product design is simply a genius. Now he is Lotto, chief designer of China's brand, "the designer is also a philosopher, sociologist, these people live in peace, but the details of life, it is difficult to cover all aspects." Chien explained. Jane then made a surprising decision, declared that the designer can work at home, only to participate in the meeting can be. He then introduced a set of design process, the design of the task broken down into various steps, each and every process in accordance with the designer to work on time and then work in her spare time, to help designers to relax. Jane also made a bold move?? Designers from the drawer, the paper box factory will be Li Ning's history, almost all of sorting out all the design in-house to do a "Li Ning products shoes History Show. " The unprecedented exhibition will soon rise to a great response, almost all of them aware of the problem: the design of Li Ning Xia, tear up the logo if you do not see the product and product links between the brand. Zhang Zhiyong encourage such a possibility. In his view, this is Li Ning Company must return to the starting point: the excellent design. "Consumers want new products, I fear most is the second-hand designed to follow the trend of other things." He said, "I am partial to the designer." In order to understand young people's thinking and behavior patterns, their forced Zhang Look at the fashion magazine category, often to the point of view of public forum post, at the same time in the United States engaged in one of the industry's top designers to act as one of the consultants, which critics say Li Ning's products, not the soul, "This is my To hear one of the most strident criticism. "Zhang said. Zhang Zhiyong to the design department so that other business units difficult to match the resources: a major recruitment program, a huge budget and a relaxed working environment. The new ideas will soon appear?? In Yunnan's trip, the first designer Zheng idea of a "Flying A," The shoes later won the 2006 iF Design Award China. While the other designers in the upstream in the process of discovery of the anti-skid characteristics of straw sandals, straw sandals will be followed by the weaving lines from the bottom of the shoes into the design of such a unique product quickly in young consumers to win sympathy. Chien-Li Ning Company for the design of a history of the fans. He tried to convince my colleagues to only a pair of photos appeared on the shoes back to life?? It was born in 1991, the retro version of the shoes have been brought to the Li Ning company was almost drowned. In 1991, just one year to set up the Li Ning footwear company in the project start-up capital of only several hundred thousand, of which 200,000 on shoes for the first "001" in the development, but the in-house testing found in the shoes below zero 20 degrees below the existence of the risk of cracking, all products have been almost completely destroyed. Jane struggle to find a lot of hard work to the original photo, and to launch a Chinese sports brand in the first pair of limited edition?? 001 Li Ning. The shoes quickly in the market caused a huge sensation. Historic opportunity In any case, any one of the sporting goods business, similar to the Olympic Games this star-studded event certainly is a super heart of the brand "window." Zhang Zhiyong still remember him in 2004 in Beijing Dongsishitiao in the vicinity of the hotel to prepare for the 2008 Olympic Games sponsorship bid. In order to prevent the leak in 30 minutes before departure, only Zhang wrote to proceed carefully because of the amount bid. Later, Li Ning, I personally carried with the tender box ten minutes walk away at the time came to the Olympic Organizing Committee's office. This is Li Ning Company made the unprecedented risk, at that time has not yet been listed, the turnover of just over 10 billion yuan less than the profit. "We put all of his life." Recalled Zhang Zhiyong. However, the amount lost due to sponsor Adidas lose their official sponsor of the Beijing Olympic Games qualification, Li Ning Company or found cards to play. China is not only the gymnastics, diving, table tennis, shooting team, and other long-term sponsors, but also quickly signed Spain, Argentina men's basketball team. Li Ning Company and later with CCTV-5 to reach an agreement, was widely seen as smart marketing move: those who can only come through the TV screen watching the audience's stories, they will host ,runescape accounts Studio guests and reporters appearance of clothing on a clear to see that Li Ning's logo (of course, for the protection of the rights and interests of official sponsors of the reason, the Li Ning's surprise strategy has not fully achieved in practice). Zhang believe that although the gold medal athletes is limited, but the sponsor Campaign resources are unlimited, the key is that the financial input will produce the largest premium. To this end, Zhang has exhausted all possible ways, he hoped that the sponsorship target of a sufficient level of competition and a good influence, but also fun. I like him even more NBA star Shaquille O'Neal, appears to Zhang Zhiyong, O'Neal has a distinguished reputation, is ready to help the poor children, more importantly, will he show?? O'Neal even 5 out of the album, and "You can not stop the rule," and "respect" and full of personality named. Despite O'Neal in the NBA's popularity has been watered down, and its own Dunkman brands of sports shoes sold in the United States is not satisfactory, but Li Ning Company, it is a tempting opportunity. "At a low price and superstar linked to this very practical and cost-effective." Zhang Zhiyong said. O'Neal's joint venture with Li Ning "LI-NINGSHAQ" brand was a great success, the series in the prices of Nike and Adidas with about the same. Li Ning in the company's name on the list of sponsors, without exception, are as follows: the price is, but not particularly popular publicity, good enough exposure, there is potential. Iraq football team was also fighting for its object the war-torn countries have suffered a football team there is always the unexpected good performance of the public and its full of sympathy, but eventually got LG sponsorship eligibility. A similar object was also the ideal team Spain. In 2003, Zhang Zhiyong chat with customers in Spain, the team that was not a world-class teams, and even had the miserable situation of the 13-game losing streak. However, Zhang keen to explore the potential of this sector, Spain in the men's basketball for three years after the World Men's Basketball Championship title in one fell swoop, and won a silver medal at the Beijing Olympic Games. Zhang Zhiyong management style is to the NBA, as well as the world's top sports teams stationed in high-level sponsorship manager. Before his departure, his will to submit a strict intention to estimates, including exposure as well as the team converted the value of advertising in order to test the reasonableness of its sponsorship. Zhang, after weighing the pros and cons will give a list of subordinates: to be the signing of the ceiling price, as well as the latest sign of the times. In addition, Jordan 23

 

negotiations on all issues are fully responsible for subordinates. And all this movement of resources, it may not have arrived in Beijing for the Olympic Games this local brand Li Ning. This is not only able to rise to those consumers and the star have the same clothing, shoes Chao wanton purchase of, and is designed to show off their ability to influence and enhance the brand a great opportunity. Although the loss of official sponsorship of eligibility, but are determined by the Li Ning company-sponsored sports teams on several recent rejections. Costume designer Sophie Han Xue of China women's gymnastics team competition of the services are surgeon. In the early days of design, non-stop visit to South Korea in almost all the players and asked them to design clothes for the game. This is not an easy task, she can only player in time for a break, and as designers and athletes in different contexts, mutual understanding will not be easy. "I prepared a big, thick notebook, and always keep in mind the focus of conversation recorded." Han said. Women's gymnastics team to participate in the competition, only 6 individuals, even if the replacement of all counted only 10 more than the number from the point of view, each designed to suit the workload of three games is not huge, is not the case. Soon, South Korea is facing a no-win situation. Li Ning Company has provided more than 50 kinds of fabric for the gymnastics team selection, smooth, on-chip flash, Liang Pi, and other fabrics, but the athletes do not like, they prefers a similar feeling of satin velvet fabric, and the type of polyester used in the past In the absence of texture and fabric be eliminated. To this end, the Li Ning company dedicated to the world to buy materials, the last in France to find a suitable fabric, the fabric of this Ronglei full of texture, can be done in the above printing, color will not shrink, can be crystal Ornaments, such as hot up. Finally, the design of Korea more than 20 kinds of sample designs for gymnastics team selection, some of the wealth, good fortune of being in hot pursuit of Chinese elements. Han additional design for star Li Ning Company signed one-on-one custom-designed shirt stars, including Li Xiaopeng, Yang Wei Guo Jingjing and so on, these special athletes embody the personality, and the Li Ning brand products fit with an unprecedented, but also more difficult: More preference for Xiaopeng fashion design, Yang Wei is keen to highlight the individual all-around game in the best posture, and Guo Jingjing of pure gold on the texture of the clothing inscribed with the names of the athletes in the first round zipper impressed by her teammate Wu Minxia then contain Small materials lavender bag of love. Li Ning also sponsored by all sports teams to provide a special gift: a pair of Olympic 001 limited edition sneakers, and its sole use of ancient Chinese calligraphy inscribed on the sponsorship of sports teams, as well as the names of the athletes. All of these painful but now it seems trivial efforts are worth it. When the Chinese gymnastics team competition and won the images on the television replay over and over, Li Ning's logo to consumers has left a deep impression on him. And this at home, China's largest sporting goods maker, when the founder of the Qing hand torch as magician David? Copperfield, like running in the air and lit the main torch of the Beijing Olympic Games, no doubt in the world in the billions In front of an audience to play an unprecedented advertising value. And even in the opening ceremony of the Olympic scene before passing to the people of the world, Li Ning in China's consumer-to-business aspects of Olympic awareness is also not too much behind Adidas. In fact, the market research firm R3, Jordan 22 a survey showed that 45% of Chinese consumers mistakenly believe that Li Ning is the Olympic sponsors. Zhang Zhiyong on, this will be his attempt to brand Li Ning's ambition to conquer the world the best catalyst. As a father, Zhang is most proud of his son from an early age to convince only wears Li-Ning brand, but also to launch his son to persuade those who had only wears Nike or Adidas of the students, for which he and his son To reach a deal: sell every 100 yuan of Li Ning products, from father to son, 20 yuan here, "kickbacks." "I'm from the hands of the father are making a few thousand dollars." The small-called "toot" the boy said. play game surf jordan20 jordan23 jordan22