Chinese elements favored by Nike

At the mention of Nike, we will naturally it and fashion, such as the popular vocabulary link. But in recent years, in order to meet the Chinese consumer market, and Nike in sports shoes and apparel in China by adding more and more elements of its anti-Europe and the United States to fight the wind-based design of the road. At the beginning of this month,<a href="https://www.warhammermvp.com/accounts.html">warhammer accounts</a> Nike is also the most important Chinese festival one of the "Mid-Autumn Festival" in the name, including the release of the Terminator, Air Max 1 and three Blazer shoes of the Mid-Autumn Festival Series, the traditional Chinese culture have commercial value " Ran on the shoes. "

"Moon cakes", "rabbit" Come on uppers

Chinese Mid-Autumn Festival, the Chinese people over this month as the date reunite the day,<a href="https://www.2nogi.com">mabinogi money</a>   with a variety of practices, including the full moon, eat moon cakes, such as to place of missing loved ones, the reunion of faith and a better life for the love And look forward to. The Air Max 1 in the use of color on the moon represents the yellow and white clouds of silver, and the upper heel Department bearing clouds,<a href="https://www.mabinogi-powerleveling.net">mabinogi gold</a> Yue show Caiyunzhuiyue the scene, in the Mid-Autumn Festival, when people look forward to the reunion performance of the mood To the full.

At the same time, reporters took note of the Terminator and two Blazer shoes in the overall color is different from the Air Max 1, using gold as the main colors to purple-red with traditional Chinese red. "The yellow represents the golden autumn, purple-red moon in the red represents the color of red bean paste. In fact, bean paste should be re-some black, but taking into account the black felt too boring, adding more red shoes as a whole will feel some warmth." Resistance Grams of the company's designers, told reporters,<a href="https://www.gogo-rs.com">runescape power leveling</a> "The shoes are also a major feature of the pattern.'s Dark clouds from the pattern wrapped in the story, and part of the golden chrysanthemum pattern is the use of Chinese calligraphy to reflect the atmosphere and the Chrysanthemum The special shape of the petals, as Ju goods to celebrate the traditional Mid-Autumn Festival are the content. "

In fact, three of the most exciting shoes of not only local color but also in the shoes on the round "moon cakes" and the outline of a rabbit LOGO. We can see that these two graphics with a special commemorative significance as well as into the fashion features, impressive.

Sporting goods began to favor Chinese elements?

For a long time, Nike are great efforts to promote European and American popular culture, is to Nike and highly sought individual freedom and Western cultural elements together. In this increasingly consumer-oriented brand of today, China's potential consumer market is huge, in view of China's emerging middle class in 1980 and after the birth of the new generation,<a href="https://www.runescape2-money.net">buy runescape gp</a> transmission Nike-led elements of popular culture and consumer philosophy. Therefore, to a certain extent, Nike's sales in the Chinese market is more than shoes and sports products, but also a sense of cultural and consumer experience.

However, in recent years, Nike found that more young people look forward to China on the world stage to see China and the Chinese sports stars shining faces, as well as showing the product in the Chinese fashion taste. China Nike spokesman said: "Chinese customers will accept a variety of styles, but the Chinese have a cultural and creative products, in particular popular."

Nike in the number of innovative products has long been a matter of fact there were many elements to China for inspiration for the product, by the wave of fashion's favorite. This fall they are more Chinese elements will play into the ultimate,<a href="https://www.enjoy-rs.com">runescape powerleveling</a> to porcelain, the Mid-Autumn Festival, ping-pong, food and tea, the ancient Chinese sport and these things are closely related to China as a theme designed to develop new products in order to please the more Chinese consumers.

Consumer groups are no longer limited to young people

Whether China or other parts of the world, a long time, young people are Nike's biggest consumer groups. However, a considerable number of consumers to buy Nike products in more than two kinds of incentives. From a kind of advanced technology brought about by the movement feel comfortable; the other is the pursuit of fashion and trend. As a result, Nike's main consumer group is targeting young people, this group has a dynamic movement, the pursuit of fashion, as well as the psychological strength of consumer spending and the potential of these people as part of the main consumer markets to maximize market share With the proceeds.

However, with the rich details of the use of a large number of Chinese elements, a growing number of middle-aged seem to be attracted to the Nike consumer groups. Reporters from the Wangfujing Oriental's new Nike store that over the past few days about where they buy the Mid-Autumn series Tingduo shoes of the people, including 40-year-old middle-aged man asked to have a lot of. <a href="https://www.rs-sky.com">runescape money</a>Through random interviews, reporters learned that the beginning of the middle-aged fashion choices of Nike shoes, mainly due to the design of shoes in China's accession to the elements. Some of them want to collections as well as some people think "the traditional fashion," they can better serve the people of this age group.

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