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Nike VS Adi: 2008 decisive battle 《1》

09/12/2008 10:32

 

Nike VS Adi: 2008 into the decisive battle in May, the Beijing Xidan Square, the most prominent local put up a 10-meter high giant Nike billboard, a striking reminder of Nike Air Jordan 20 in mid-May will be CCTV Olympics Channel launch activities; and on the Nike billboard in the distance less than 100 meters left, 6 to 80 square meters of the old confrontation between the Adidas billboard, the screen can be seen out of the Olympic logo. Just enter the 100-day sprint to the Beijing Olympics, Nike and Adidas have the marketing battle is the scrape of a knife sharpening. Seize Olympic opportunity Obviously, cheap mabinogi gold for Adidas, with the 2008 Beijing Olympic partner, fully catch up with Nike to become the domestic market this year, its most important strategic goals. In fact, in the face in 2008, Nike and Adidas are optimistic about the China market, and has not set a lower goal of the market. Adidas Group Chief Executive Herbert Hainer said Adidas in 2010, when sales in China will increase to 10 million euros (about 1,280,000,000 U.S. dollars), Air Jordan 21 excluding Reebok's sales in China and at the same time Hope that the "Chinese Adidas to become the world's second largest market." Nike is also a shop in 2008 to speed up the pace of global Nike president and chief executive officer Makepake said Nike in China have more than 300 cities in the retail channel, now that China is not only Nike, the world's largest market, raw material procurement, At the same time, the company is also in the largest market outside the United States, while Nike's goal is to achieve in China mabinogi money 1,000,000,000 U.S. dollars in sales. The two companies will target sales of 10 billion dollars, but market share is not expected to clear. This reporter has learned that, in fact, as an old adversary, but also two of the world's largest sporting goods, both for market share for the more eye-catching. According to the United States, a professional survey company showed that in 2007 Nike in the domestic market share rose to 33%, while Adidas is 28%. Previously, Air Jordan 22 Adidas has high-level on many occasions that the use of Adi for the 2008 Beijing Olympic Games, fully catch up with Nike. to be continued sale cheap shoes jordan shoes cheap shoes shopping watch a sexy girl

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